Nayore Business Plan Live Model

1. Channel Approach

Channel	Objective	Cadence	KPI	Budget %
Meta Reels + Ads	Top-of-funnel, UGC seeding	3 Reels / week, 2 ad refreshes / mo	CPM ≤₹180, Thumb-stop ratio ≥35%	40%
Google P-Max	High-intent capture	Feed optimise weekly	ROAS ≥2.5	25%
WhatsApp Newsletter	COD confirmation, repeat	Day-0,3,7 flows	Open ≥80%, RTO ↓12%	Free (API ₹0)
LinkedIn ABM	B2B distributor leads	50 new contacts / mo	CPL ≤₹120, Close ≥30%	15%
Influencer Pool	Trust, reach, backlinks	20 micro (5-50k) / mo	CPA ≤₹250, Code usage	15%
Retail QR	Offline→online data	5k shelf stickers	1k scans, 5% purchase	5%

2. Creative Engine

• Hook-Problem-Solution-CTA template (15s Reel) – 3 variants per SKU
• Ingredient macro + testimonial split-screen – always first 3 seconds
• UGC bounty: ₹500 gift card for any customer Reel >10k views
• 3-day creative refresh rule (kill CTR bottom 30%)

3. Tech & Automation Stack (₹ spend / mo)

• Shopify ₹1,990 – ecommerce, GST invoices
• Server-side GTM ₹350 – pixel accuracy, <0.5% data loss
• Klaviyo free tier – email/SMS flows (10k emails)
• Shopify Flow ₹0 – inventory alerts, fraud cancel
• HubSpot Free – B2B deal pipeline
• Canva Pro ₹999 – creative resizing
• Zoho Books ₹2,499 – accounting (total ≤₹6k)

4. B2B Social Reach

1. LinkedIn search: “ayurvedic distributor OR pharmacy chain owner India” → 2nd-degree only
2. Connection note: “Open to adding a high-margin, ASCI-approved herbal line to your portfolio?”
3. Accept > send Calendly link + one-pager PDF (auto-generated from this model)
4. Weekly Live demo on LinkedIn Audio (30 min) – record → repurpose as podcast

5. KPI Traffic-Light

Metric	Green	Amber	Red	Current
Site CVR	≥2.5%	1.8-2.4%	<1.8%	2.5%
Blended CAC	≤₹280	₹281-350	>₹350	₹280
RTO %	≤12%	13-18%	>18%	12%
Repeat 60d	≥30%	20-29%	<20%	25%
Google ROAS	≥2.5	2.0-2.4	<2.0	2.5

*Table auto-colours on slider move (green/amber/red).*